About Fig Tree Forum

Fig Tree Forum's mission is to cultivate a community where students can interact in civically engaging ways.

Through our hands-on workshops, Fig Tree Forum explores real world issues, ranging from local city building to national government, to international policy. Fig Tree Forum aims to empower youth to become informed global citizens.

Project overview

Open Square is a rapidly expanding e-commerce brand specializing in sustainable cardboard mailboxes.

Despite offering high-quality products, they faced challenges with low conversion rates and a lack of cohesive branding. To grow effectively, they needed a visual refresh and a more streamlined, user-friendly shopping experience.

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Our Approach

We created a clean and cohesive brand identity that aligned with  their sustainable values and simplified their customer journey across all touchpoints.

Brand Refresh

New logo, visual identity, and packaging system designed to stand out while staying true to their eco-conscious mission.

Packaging Design

Minimal, sustainable packaging that improved unboxing experience and aligned with brand values.

Conversion-Focused Storefront

Revamped product pages with SEO-optimized descriptions, high-quality visuals, and trust signals.

Performance Tracking

Set up detailed analytics to track buyer behavior, top-performing products, and customer retention.

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The Results

+75%
Revenue Growth - Better branding and optimized pages led
+40%
Repeat Customers - Customers loved the packaging
Ready to level up your product branding and packaging?
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